This week, New Zealand based outdoor adventure retailer Macpac has signed Got To Get Out up to their Macpac Adventure Partnership (MAP) Programme. The MAP Programme is an initiative that connects Macpac with communities and organisations that share the brand’s love for wilderness, and core belief that life is better outdoors.
Got To Get Out is a social enterprise adventure group on a mission to inspire Kiwis (and visitors) to get outdoors, be active, and make friends.
Since launching in 2015 the group has hosted more than 200 outdoor events, attracted over 11,000 Facebook followers and motivated more than 2,000 people to get outdoors for the benefit of their mental and physical health – many testing the waters for the first time.
Got To Get Out was set up by a Kiwibank New Zealander of the year ‘local hero’ Robert Bruce in 2015. Robert chose to dedicate his life to this socially good venture, at the expense of a lucrative corporate career. Robert had been the managing director of a marketing agency that featured in the Deloitte Fast50 (2011) as one of the fastest growing companies in the country. After acquisition by a global public relations firm in 2012, Robert was ironically made redundant from the very company he founded, leaving him to ponder his next steps, and looking for a new focus for his energy.
“I came up with the idea of Got To Get Out while hiking through the Himalayas, following in the footsteps of Edmund Hillary towards Mt Everest. I gained a moment of clarity and inspiration somewhere around 5,000m above sea-level, when I realised my mission was to try and get people outdoors and active like I was, so I simply set up the group.”
The initiative started with humble beginnings, with only a hundred or so followers (who were mostly Robert’s friends and family). Today Got To Get Out events attract 30-40 ‘adventurers’ per trip, which are offered on roughly a weekly basis. The sheer volume of followers the page is attracting makes Got To Get Out one of the biggest groups of its type in the country. But Robert is not concerned with Facebook ‘likes’ alone.
“We can have all the followers in the world online, but if we aren’t actually mobilising people to get off the couch and outdoors then we aren’t achieving anything. This group is primarily set up to get people off their phones and social media, and instead get them connecting with nature and one another. In saying this, I do appreciate that with increased reach, comes the ability to inspire and motivate more people to get outdoors.” says Bruce.
Macpac has been a partner of Got To Get Out since day one, but this year has ramped up involvement in the organisation by becoming part of the Macpac Adventure Partnership.
Macpac marketing manager Nadia Scott has identified the work that Got To Get Out does as highly valuable to the adventure community.
“Got To Get Out and Macpac are essentially promoting the same message – life is better when you’re outdoors. We’ve been doing our bit to get people outside since 1973, and through partnerships like the one that we have with Got To Get Out, we’re able to inspire even more people to get embrace the natural world around them.”
The Macpac partnership provides Got To Get Out adventurers with better access to Macpac’s gear and expertise when they’re heading into the outdoors, thanks to a year round discount in Macpac stores. The partnership also helps the growing number of Got To Get Out volunteers and staff to get their hands on the gear that’s necessary to lead a successful outdoor adventure.
Got To Get Out will host over 100 outdoor trips this year including hikes, climbing, biking and surf-school. Next, they are expanding into other city centres. To learn more, check out www.facebook.com/gottogetout.
*Save 30% off at Macpac and help fund gear for GTGO’s Adventure Scholarship!*
Purchase at your local Macpac store to receive a special discount, and also help provide gear for the recipients of GTGO’s Adventure Scholarship. Just mention that you’re part of Got To Get Out, and you can support GTGO’s Adventure Scholarship programme every time you shop as a % goes towards a fund of product we can give away.
Got To Get Out members are guaranteed a discounted price all year round (if Macpac are on sale, they get the lowest sale price available. If we’re not on sale, they get the MAP discounted price)
Each MAP purchase helps contribute to the GTGO gear fund that you will be using for your Adventure Scholarship – this is not something that you get when using the pro deal pricing or just sale pricing alone – to redeem the deal, just say you are with Got To Get Out at the till!
Find your local store at macpac.co.nz.